A playful and visually rich campaign created for an insurance brand, transforming CG-rendered food into clever metaphors for monthly debit orders. By blending humour and imagination, the project turns a typically mundane financial topic into something unexpectedly appetizing and engaging.
Starting with storyboards and mood boards in preproduction to plan and visualise the approach and possible scenarios.
Starting with storyboards and mood boards in preproduction to plan and visualise the approach and possible scenarios.
Exploring which food types would make visually interesting and dynamic shots that were executed in the fun and stylized CG look was a conscious decision by the director to not achieve a photoreal result but still crisp.
